BUSINESS WITHOUT A BRAND CANNOT BE A SUCCESS. DOES YOUR BUSINESS FOLLOW THE GUIDELINES FOR CERTAIN BRAND IDENTITY?
This brings us to the next question, what’s a brand? The visual you imagine when someone talks about a brand in your mind represents the power of branding! People still confuse branding only with a logo. Branding is more than a logo. It is something that sets your brand apart from the others. Powerful branding will benefit your business in the long run. Brand Guideline is also referred to as a style guide and should be an integral part of any marketing strategy.
Interestingly and unfortunately, when we spoke to people who are working with agencies and organizations at the senior decision-making levels, they are not aware of brand guidelines for their companies.
Further research on this subject points to the fact that 80% of the startups and agencies who are into client servicing industry do not have a digital brand guideline, though it does not stop them from calling themselves as industry experts.
The majority of the client-servicing industries is market-speak; they sell you “fluff.”
Bigger giants like Apple, Google, Facebook, Twitter, Netflix, BMW, and others have adopted and pioneered digital brand guidelines in a big way and paved the way. Now, mainstream SMEs are looking to follow suit, having understood the benefits of creating an online deck for their brand guidelines and assets.
Essentially, the brand guideline is a commandment for an organization that guides employees and designers on how different elements of a company’s brand identity and assets should be used. Though it is time-consuming, it is very exciting to create brand guidelines, as a great deal of thinking and a thorough market understanding goes into it.
Brand guidelines can contain segments on:
- Brand Identity (core values, mission, personality, tone, pitch, etc.)
- Brand Assets and appropriate use of them (logo, color palette, typography, background, etc.)
A good brand guideline is very important, especially while re-branding or starting a new company, as it’s a means of communicating with present and prospective customers within your target audience. Creating a unified identity while connecting multiple elements of your brand like logo, color, typography goes a long way in carving out your digital branding.
When you as an organization go through a brand redesign, you should always create a new brand style guide to go along with it. It’s an effective way to announce rebranding to your team and to get everyone on board with new brand guidelines.