A realistic case narrative on how an Indian brand that appeared confident internally created hesitation externally through search. An experienced perspective on how this gap forms and why it is often noticed late.
Search reputation affects trust, hiring, sales, and partnerships, yet ownership is often unclear. An experienced perspective on why this gap exists, how it plays out in Indian organisations, and what leadership must address.
When trust is weak, more marketing rarely helps. An experienced perspective on why visibility fails without credibility, how trust deficits form on search, and what organisations should address first.
Most stakeholders form opinions about a brand before visiting its website. An experienced perspective on how first impressions are shaped today, why owned assets come later, and what Indian organisations should account for.