Search reputation affects trust, hiring, sales, and partnerships, yet ownership is often unclear. An experienced perspective on why this gap exists, how it plays out in Indian organisations, and what leadership must address.
When trust is weak, more marketing rarely helps. An experienced perspective on why visibility fails without credibility, how trust deficits form on search, and what organisations should address first.
Most stakeholders form opinions about a brand before visiting its website. An experienced perspective on how first impressions are shaped today, why owned assets come later, and what Indian organisations should account for.
Before customers, candidates, or partners engage with a brand, perception is already formed through search. An experienced view on how this happens, why it is underestimated, and what organisations should recognise early.