Who Owns Search Reputation Inside an Organisation? Why Fragmented Responsibility Keeps Perception Problems Unresolved
Search reputation affects trust, hiring, sales, and partnerships, yet ownership is often unclear. An experienced perspective on why this gap exists, how it plays out in Indian organisations, and what leadership must address.
Marketing Cannot Fix a Trust Deficit Why Visibility Fails When Credibility Is Weak
When trust is weak, more marketing rarely helps. An experienced perspective on why visibility fails without credibility, how trust deficits form on search, and what organisations should address first.
Your Website Is Not Your First Impression Why Owned Assets Rarely Shape Initial Judgement Anymore
Most stakeholders form opinions about a brand before visiting its website. An experienced perspective on how first impressions are shaped today, why owned assets come later, and what Indian organisations should account for.
Perception Forms Before Contact Why Brands Are Assessed Long Before They Are Engaged
Before customers, candidates, or partners engage with a brand, perception is already formed through search. An experienced view on how this happens, why it is underestimated, and what organisations should recognise early.

Digital & Online Marketing Consultant

Passionate Digital Marketing consultant connecting startups and SME to their target audiences.

Microsoft Advertising Certified Professional

Digital & Online Marketing Consultant

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