Google has said in the past that it incorporates hundreds of parameters into its ranking algorithm. However there are many On-page elements which every one has to take care of.
Onsite optimization of websites is the most important factor in ranking better in search engine results. Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards.
Below mentioned is the checklist that will walk you through how to do a site audit. which will work for most of the websites
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional