It’s no secret that smartphones and other handheld devices for online searches have made a noticeable difference. This can shift another way of searching-using the voice rather than text. The support of AI technology, such as common Smart, supported voice search such as Siri, Alexa & Smart Assistant
AI is available not only via smartphones but also via home virtual devices. There are devices that offer instant details on everything from the nearest malls to flight details. You should optimize your search if this is the best way to find yourself in the future of digital marketing
Transformation in Devices
Study shows that more people use their search smartphones and spend more time on mobile websites, as well. 2016-17 mobile traffic rose 57% to 63% whereas the bounce rate dropped to 52% to 47%. This indicates the trend in the increase in a device as well as engagement
In case of Google Voice Search, the query provided is from one source the top-ranking pages & location based on the user preferences. Coveted spots are taken from the content is above the top ranking. Snippets dominate voice search & renders faster on the based response, Bcoz the other rankings are no longer visible, a single verbal answer given by AI search. It means SEO Strategy will have to be optimized for your snippets
Users tend to go for the short and sweet versions when they type when speaking a query, user ask the entire question which means search from nearest hotels “hotels Mumbai” to “Google Where can I get the Best Vada Pav in Mumbai”
Query Patterns changes from the words which are ordered to grammatical sentences. By this method, Content creators should stick to language and flow their blogs easier. It also suggests that the future contains longer tail keywords that integrate dialogue. Content can include frequent requests for voice searches on the user’s journey
As voice queries is integrated to Maps there are real-time opportunities for local business. Keeping the user’s location, queries will be answered which makes more important for a business to ensure that they incorporate location in content. Keeping in mind GMB (Google My Business) always meet the popularity of voice searches. it’s necessary to claim your business listing.
Artificial Intelligence & Voice Search are the future & It’s important for a business to capture the buyers & searchers need to adapt SEO Efforts to include Voice Search
Voice Search continued to grow in 2020, But not the way you might think
Each sign indicates voice continues to grow across devices and digital assistants
As these trends continue to grow in voice, the user situation and context drives the usage of voice growth among the demographics & brands should go for investing in their voice strategies
Optimizing voice content is something that brands should have on their digital roadmap, but how should brands take voice into account in their digital strategies.
Consider to target your audience and work with Marketing & Dev team to respond to user expectation and concerns
Demand for voice search is growing
How to optimize your voice search?
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Microsoft Advertising Certified Professional