The Great truth of How educational video works and all the small secrets behind the huge success of the Genre is here today. Well lets start from the big names that we know in the market.
Youtube, now Youtube is very popular in the segment of informatics or educational video field, but to push it a bit Youtube prefers to show a video that is more popular which provides real value to the customers and keeps them remembered every time any engagement takes place.
But the question still remains, ‘Why people log in for Youtube?’
Generally one half of the crowd has a tendency to get bored easily so they look themselves to get entertained in some or the other way, but other half tries to get more information about something.But large number of viewers opt Youtube for its variety or to be specific the info at hand. Every Time a Viewer logs in, It keeps him engaged with additional info of the Other Preferable videos available or gives Variety that the Viewer would like to see , hence keeping the Guest glued to the screen.
I would simply put it in this way, its exactly what the name sounds. It can be info about how to do a product or service,It can be review about a product or service or It can simply show the functioning of the product or service that keeps the user interested. For example- a simple infomatic video , with step by step progress and information needed on a topic like “ How to do videos on Youtube” would be help to many, wouldn’t it be.
Now how ‘The Educational Videos’ can be a great help to the viewers and also to You in receiving potential customers
TIP: In a generic matter your customers should get a real value about the videos,which you create, and the authority that you present via information.
There are variety of ways you can adopt-
You can choose an informational format that can be initially about the basic product and later on can be generic about its functioning and additional.
Many people just choose to produce an educational video without a plan, concept or even scripting; I would say that producing an educational video is more challenging than doing a simple video.
Make a plan in advance like storyboard, scripting, and concept about the video that you make, have a brainstorm session among friends, colleagues as they give better advice than others
Once you shoot the video, you can’t just push in public .You need to add graphics to make them appealing, transparent, a easy to follow step in the video which makes the user to stay more and revisit and engage with the video often.
To make the video more engaging you can also include the website’s URL or even the contact number so that user of the video can reach you during the course of the video. Always consider that Title card at start & the credits at the end of the screen as it might give a good idea to outline the key steps of the text, which supports the video.
For many companies the most effective ways to reach more and new customers on YouTube is offering the Educational Videos about their Products, like you can show your user how to use latest version of the OS on their device, or How to upgrade their smart phones or how to use your product while performing the task.
TIP: Always make sure that the key to the educational video is useful, easy to follow. If you help your customers to do something as they want, they will be your brand loyal and remember you to make the next purchase.
To make the user interesting always make sure that video you produce is specific towards the product which the viewer seeks, as Your-customers are the major assets which turns the brand to sales.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional