Reputation issues often develop when decision authority is unclear. Delays in ownership and action allow visible signals to shape perception over time.
Reputation issues rarely begin when they become visible. They build earlier, in signals that were seen but not acted on. A practitioner’s perspective on how that gap forms.
ORM retainers don't fail because the agency underperformed. They fail because organisations outsource the activity while keeping the indecision in-house. A practitioner's view after 20 years.
Reputation risk compounds when organisations respond without clear decision authority. A senior perspective on why ORM failures are usually governance failures, not response gaps.
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