Reputation risk persists not because organisations lack expertise, but because ownership is diffused. A senior perspective on why ORM requires governance-level accountability, not functional coordination.
Many organisations monitor their online reputation extensively yet still lose control of perception. An experienced perspective on why monitoring creates visibility, not authority, and how this gap leads to risk.
Many organisations monitor everything yet still face reputational damage. A senior practitioner’s perspective on why monitoring alone does not protect brand perception.
Online reputation issues are often treated as PR problems until they become business risks. An experienced perspective on why ORM belongs to risk governance, not communications.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional
