As organisations grow more complex, reputation becomes too distributed and too consequential to manage informally. The case for a dedicated Reputation Governance Function is not about adding another department. It is about creating the organisational capability to see what no individual function currently can.
Reputation cannot be owned by communications alone. It requires an enterprise governance model that embeds accountability, continuity and oversight into how organisations operate.
Many organisations monitor their online reputation extensively yet still lose control of perception. An experienced perspective on why monitoring creates visibility, not authority, and how this gap leads to risk.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional
