Search is where judgement forms before meetings, pitches, or conversations begin. A practitioner’s perspective on how leaders, investors, and partners actually evaluate credibility through search.
When businesses decide to invest in digital marketing, one question almost always comes up: Should we hire an in-house digital marketing team or work with a digital marketing agency?
Below is my breakdown of SEO, AEO, and GEO — written from real experience, real projects, and real team learnings over nearly two decades in the field.