ORM retainers don't fail because the agency underperformed. They fail because organisations outsource the activity while keeping the indecision in-house. A practitioner's view after 20 years.
Reputation risk compounds when organisations respond without clear decision authority. A senior perspective on why ORM failures are usually governance failures, not response gaps.
Reputation risk persists not because organisations lack expertise, but because ownership is diffused. A senior perspective on why ORM requires governance-level accountability, not functional coordination.
Reputation crisis rarely begin suddenly. They build quietly through repeated signals across search and reviews. A senior practitioner’s perspective on how perception forms before organisations recognise it.
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