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Digital Marketing Consultant | Speaker

About Shankar

Hey, thanks for stopping by.

I’m Shankar Soma, a Digital Marketing Consultant in Bangalore, working primarily in organic search and long-term digital growth strategy.

I’ve spent over 20 years in digital marketing, helping businesses improve how they are discovered, ranked, and trusted online. Based in Bengaluru, my work has taken me across India, the United States, Europe, and Australia—supporting startups, enterprises, and global teams as both an in-house specialist and independent consultant.

What has remained constant through these years is my focus: building sustainable search visibility that translates into real business outcomes, not temporary spikes in traffic or rankings.

Experience That Shapes Perspective

Over the last two decades, I’ve worked through every major shift in search—algorithm updates, platform changes, and the evolution from keyword-based SEO to intent-driven and AI-influenced search systems.

This experience has helped me focus on what actually lasts:

  • Search strategies that hold up over time
  • Technical foundations that support long-term growth
  • Content and visibility systems aligned with user intent
  • Practical execution over theoretical tactics

I don’t approach digital marketing from theory. I approach it from years of seeing what works, what fails, and what scales.


What I Work On

As a Digital Marketing Consultant in Bangalore, I help businesses strengthen their organic presence and improve performance across search and digital channels.

My work typically includes:

  • SEO audits and performance diagnosis
  • SEO strategy and execution planning
  • Organic search growth and recovery
  • Online reputation and brand visibility management
  • Technical SEO and migration support
  • International SEO strategy

FOCUS AREAS

Areas of Expertise

My background spans across core and advanced areas of digital marketing, including:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Analytics & performance tracking
  • Social Media Optimization (SMO)
  • Pay-Per-Click (PPC) advertising
  • Web development aligned with SEO
  • Online branding and search positioning

Over time, this has evolved into a more focused approach: helping businesses use search as a consistent growth channel rather than a campaign-based activity.

How I Approach Work

Every business operates in a different competitive environment, so there is no fixed formula.

My approach starts with understanding:

  • Where the business currently stands in search
  • What realistic growth opportunities exist
  • What will actually move performance metrics—not just vanity numbers

From there, I build strategies focused on:

  • Sustainable organic visibility
  • Qualified, intent-driven traffic
  • Conversion-aligned search performance

The goal is simple: make search work as a long-term asset for the business.

Work With Me

If you are looking for a Digital Marketing Consultant with decades of hands-on experience in SEO and organic growth, I can help you build a clear, structured approach to improving visibility and performance.

No shortcuts. No noise. Just a practical strategy built from experience.

WHAT OUR CLIENTS SAY

“Shankar was was amazing with his deliverables. Once he is working on a piece of the project, you can be rest assured that it will be delivered on time, every time.”
Biswa Chakraborty
Vice President, Marlabs
Karthikeyan SP
“Shankar is one who is a treasure trove of information in his subject. He has immense knowledge of SEO and always tries various techniques to achieve the desired result. He is meticulous and a detailed oriented person. I can always recommend him for any work in SEO.”
Karthikeyan SP
Chief Business Officer
“Shankar is a calculated risk-taker. He has an uncanny way of determining what the target market needs and has the capability of tweaking his digital marketing modules accordingly. As a pragmatic leader and a realist, he can grasp ideas in a holistic manner and still pay attention to minor details.”
Ismail Khan
CEO, Limra Softech
“Never say no attitude is what makes Shankar different knows what he is doing. His energy and enthusiasm is contagious which makes him work...”
Shiva
Founder, PropertiesPandit
“Always works hard to get the work done. Quick learner. As a Person, very Cool and Calm.”
Indramani Das
Head of Digital Marketing at Matrimony.com Limited
“He's looking forward to find solutions and help the rest of the team. He's also ready good at being aware of all the last SEO trends and how to integrate his SEO knowledge and experience to the current projects.”
David Pires
Head of Digital Marketing , Beekeeper