Before customers, candidates, or partners engage with a brand, perception is already formed through search. An experienced view on how this happens, why it is underestimated, and what organisations should recognise early.
Search is where judgement forms before meetings, pitches, or conversations begin. A practitioner’s perspective on how leaders, investors, and partners actually evaluate credibility through search.
When businesses decide to invest in digital marketing, one question almost always comes up: Should we hire an in-house digital marketing team or work with a digital marketing agency?
Below is my breakdown of SEO, AEO, and GEO — written from real experience, real projects, and real team learnings over nearly two decades in the field.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional
